Software development and integration services
An overview of everything we do, from software development and integrations to online sales and marketing.
We build custom software, connect business systems, create online stores and automate processes, and we stay with you from the first conversation through maintenance after launch.
Custom software development
We build web applications, SaaS products and internal tools for processes that off-the-shelf software can't handle, and the code, documentation and tests stay yours.
What you get
- Full source code that you own
- Documentation your team or any other developer can pick up from
- Automated checks that keep old bugs from coming back with new changes
- Application monitoring and regular data backups
- A maintenance agreement with a guaranteed response time
Custom web applications
When no existing product fits the way your company works, we build one that does. User sign-in, role-based permissions and a record of who changed what are included from day one.
SaaS products
If you sell software as a service, we build it so many customers can safely share one system, with subscriptions, card billing and an admin area for your support team. The same foundation works for your first customer and for thousands of users.
Internal tools and admin panels
Dashboards and tools for the warehouse, finance, customer support and operations, connected to the data you already have. Instead of spreadsheets passed around by email and manual retyping, everyone works in one system.
API development
We build APIs that let your partners, mobile apps and other systems access your data securely. You also get documentation that the other side can use to connect on their own.
Systems that grow with your business
When an existing application starts slowing down under load, we split it into smaller parts that can scale independently. We monitor each part, so a problem is spotted and fixed before it takes down the rest of the system.
E-commerce: Pascual Ecommerce and Shopware 6
For selling online in Serbia we offer our own Pascual Ecommerce platform, and for B2B sales, multiple brands and international markets we use Shopware 6.
What you get
- A stable store with a separate environment for testing changes
- New versions released without taking the store offline
- Automatic connections to your ERP, bank and couriers
- Regular speed reviews with concrete recommendations
- Monthly support and new feature development
New stores on Shopware 6
We help you pick the right Shopware edition, set up your catalog, product variants and payment methods, and launch the store with SEO and sales tracking in place.
Custom features (plugins)
When your store needs something Shopware doesn't offer, such as B2B price lists, product bundles, extra checkout steps or an ERP connection, we build a plugin that fits the platform and won't get in the way of future upgrades.
Moving to Shopware 6
We move your products, customers, orders and existing links from Shopware 5, Magento, WooCommerce, PrestaShop or a custom platform. Your Google rankings are preserved and sales keep running during the switch.
A faster store
We find what is slowing your store down, from the database to the images, and fix it. Faster pages mean more completed purchases and better Google rankings.
Multiple stores from one system
Run several brands, countries, languages and currencies from one admin panel, with a shared catalog and warehouse and the correct taxes for each country.
System integrations
We connect systems that have no ready-made connector, such as local ERPs, banks and older software, so data moves between them on its own instead of being retyped by hand.
What you get
- A clear overview of which data moves from which system to which
- Integrations that don't lose data when a system is temporarily down
- Monitoring of key connections and an alert as soon as something stalls
- Documentation of exactly what each system sends and receives
- A plan for the day you replace one of your systems
ERP integrations (Pantheon and others)
Products, stock levels, orders, invoices and customers stay in sync between your ERP and your store automatically. If one system goes down for a while, nothing is lost, and the data is transferred as soon as the connection is back.
Banking integrations
We connect card payments, bank transfers and statements from banks such as Banca Intesa, NLB and Raiffeisen, so incoming payments are matched to orders automatically. We never store your customers' card details.
Couriers, marketplaces and accounting
We connect your system to couriers (DHL, GLS, the national post, AKS, BEX), marketplaces such as Amazon and eMAG, accounting software and your CRM.
Process automation
Repetitive work between systems runs on its own, on a schedule or as soon as something happens. When a step fails, the system retries it and we get an alert.
CRM integrations
Customers and orders from your store and billing system flow into your CRM (HubSpot, Pipedrive, Salesforce) automatically, so sales and marketing work from the same up-to-date data.
Testing and quality assurance
We test with every change, not just at the end of the project, so bugs are found by us and not by your customers.
What you get
- A testing plan focused on the areas where a bug would cost you the most
- Key features checked automatically after every change
- Changes that can't go live until they pass every check
- Speed measurements that show right away when a new version slows things down
- A checklist for your busiest periods
Manual testing
Before every new version we walk through the key features and make sure nothing that used to work is broken. For riskier changes we run more thorough checks together with your team.
Automated testing
Your users' most important paths, such as sign-up, search and checkout, are checked automatically after every change. When a test fails, we get a screenshot showing exactly what happened.
API testing
We check that the connections between systems return the right data, are protected from unauthorized access, and keep working after changes on either side.
Load testing
Before big sales and peak seasons we simulate large numbers of simultaneous visitors and find where the system starts to struggle, while there is still time to fix it.
Automated checks before release
No change reaches your users until it passes every quality, security and speed check. Old bugs stay fixed and new versions ship faster.
Digital marketing
We run campaigns measured by orders and inquiries, and we make decisions based on data, not guesswork.
What you get
- Tracking that keeps working when visitors decline cookies or use an iPhone
- Campaigns set up so the budget can grow when results justify it
- A monthly report with recommendations for what to do next
- Ad creatives and tests of the pages your ads lead to
- A steady cost per customer on your most important campaigns
Google Ads (Search, Shopping, Performance Max)
Search campaigns for people already looking for what you sell, Shopping and Performance Max for online stores, and YouTube and remarketing for people who have already visited you. We keep testing and pruning ads and keywords.
Facebook and Instagram ads
Ads built to drive purchases, shown to people similar to your existing customers, with products pulled automatically from your store. We test different versions and keep the ones that sell.
SEO
We fix the technical issues Google looks at, plan content that answers what your customers search for, and earn links from relevant websites.
Conversion tracking
We set up GA4 and related tracking so you can see which campaign actually brought in an order, from the first click to the purchase. You get the results in a clear report.
Automated emails
Emails that go out on their own: a welcome for new customers, an abandoned cart reminder, a follow-up after purchase and a nudge to customers who haven't been back in a while. Each one is triggered by what the customer did in your store.
Design and website development
We design brand identities, websites and landing pages meant to get visitors to inquire or buy, not just to look good.
What you get
- A consistent brand across your website, apps and materials
- A fast website that clearly guides visitors to inquire or buy
- A testing plan and results tracking for your landing pages
- A guide your team can follow to update content on its own
- All source files and the freedom to choose your hosting
UI/UX design
From first sketches to finished designs in Figma, covering every screen state and how it looks on a phone. Developers get clear guidelines, so the product looks the way it was designed.
Corporate and marketing websites
Fast, multilingual websites set up well for Google, where your team edits text and images on its own. On every page, visitors know what the next step is.
Landing pages
Pages with a single goal, such as a sign-up or an inquiry, that answer your visitors' questions and doubts. We test different versions and measure which one performs better.
Brand identity
Logo, colors, typography, icons and tone of voice, with examples of how to use them. Everything is prepared so it can be used directly on your website and in your apps.
How we work
From the first conversation to launch, you know what is being done and when.
Analysis
We get to know your business and the systems you use, then agree together on exactly what needs to be done.
Planning
We write the technical specification and integration plan, and agree on how the project's success will be measured.
Development
Every week we show you what has been done. Every change goes through code review and automated checks.
Launch and support
We migrate your data, monitor the system and stay with you as it continues to grow.
Tell us what you need
Send a short description of your project and we'll get back to you within 24 hours to set up a call.