Multi-store setup in Shopware 6
Multiple brands, regions and languages in a single admin instance — with a consistent catalog, EU tax rules and centralized logistics.
Multi-store in Shopware 6 means lower operational cost, one support team and consistent data. But it requires careful setup of sales channels, languages, currencies, taxes and shipping rules. Our approach is to first model the differences between markets (languages, currencies, tax rules, payment methods) and only then build the structure — so the foundation does not need rewriting when a new market is added.
What we deliver
- Sales channel strategy per region and brand
- EU taxes (VAT, OSS thresholds, B2B reverse-charge), calculations in customer currency
- Content localization — translations, localized slugs, hreflang
- Payment strategy per region — local methods, terms
- Centralized inventory and support team, separate KPIs per brand
- A CMS that lets the marketing team change copy without a deploy
When to call us
- You have 2+ brands or 2+ regions that want one admin
- The current setup is 3 separate Shopware instances that do not share inventory
- You are expanding in the EU and need OSS-compliant tax handling
- The marketing team needs localization the current setup cannot deliver
How we work
Discovery covering the differences between markets → sales-channel architecture → pilot for one market → progressive rollout for the rest in 2-week sprints → per-region post-launch tuning.
Tech stack
- Shopware 6
- Symfony
- Twig
- Vue.js
- PostgreSQL
- Redis
- CDN
Frequently asked questions
Related services
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Greenfield Shopware 6 store — edition choice, data model, categories, variants, sales channels, payments and conversion-measurement strategy.
ExploreShopware 6Performance audit
Deep audit of Core Web Vitals, the database, HTTP cache strategy and frontend tuning — with concrete Lighthouse score targets and measurable outcomes.
ExploreShopware 6Custom plugins
Plugins that respect the Shopware ecosystem — Symfony services, hooks on the event system, Twig templates, Vue components for the Administration.
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