An online store that runs the business for you

A Next.js storefront optimized for Google and mobile, with an admin panel where you manage the catalogue, pages and promotions yourself.

• Categories, filters, variants (size, colour), wishlist, customer accounts
• Google sign-in and bot protection on every form
• Visual CMS editor for the home page, landing pages and category pages
• Rule-based dynamic categories (sale, new, brand, price) and automatic product ranking
• Struck-through price against the lowest price of the past 30 days, as the law requires

Products, prices, stock and images flow in on their own: from XML, Excel, WooCommerce, GraphQL, or even a B2B portal with no feed at all.

• Supplier categories, brands and attributes mapped onto your catalogue
• Safety: the feed is read in full before writing, mass deletions are held back
• The same barcode from two suppliers never creates a duplicate
• AI-written product descriptions in Serbian instead of copied supplier text
• A phone panel for suppliers without a feed, so they update their own stock
• Delivery time per supplier and per product

The selling price is computed automatically from cost, using margin rules you set.

• Margin rules per supplier, category and price band
• Competitor price tracking and price adjustment that protects your profit
• Simulate new prices before you release them
• Discounts and coupons via marketing rules

X Express integration: the courier picks up straight from the supplier’s warehouse, and you never touch the parcel.

• The supplier receives the order to confirm: “In stock, packing” or “Out of stock”
• Confirmation books the shipment and emails a PDF label with barcode
• Orders with goods from several suppliers split into shipments, each with its own COD amount
• Courier statuses (picked up, delivered, returned) update the order and email the customer
• Customer address picked from the official towns and streets register, so fewer parcels come back
• More couriers (BEX, Post Express) plug in as modules

The payment methods Serbian shoppers actually use, with rules that protect your money.

• Cash on delivery with an amount limit
• Bank transfer with the NBS IPS QR code: the customer pays by scanning
• Card payments through local banks (Banca Intesa and others) on request
• Shipping by supplier tariff, free shipping per product

A fiscal receipt for every delivered order, via NetRačuni, an online cash register approved by the Tax Administration.

• Issued when goods are delivered (or on dispatch, as your bookkeeper decides)
• Item name, size and SKU on the receipt, plus shipping as its own line
• Correct payment type: cash for COD, bank transfer for IPS
• Cancelled and refused orders are never fiscalized
• Every receipt is issued exactly once, and retried automatically if the register doesn’t answer

A separate panel for the owner, the bookkeeper and logistics: what is owed to whom, what is on the road, what came back.

• SEF purchase e-invoices fetched hourly and matched to orders
• Supplier payables ledger, payments, due dates and what falls due this week
• Bank statements: supplier payments and courier COD reconciled automatically
• Margin per supplier and SKU, and invoices that charged above the agreed cost
• The bookkeeper’s month: cost sheet, turnover from fiscal receipts, purchase invoices, as .xlsx and a ZIP of PDFs
• Owner, Bookkeeper and Logistics roles plus a mobile app with push notifications

Feeds, social media and measurement that shows real profit per campaign, not just clicks.

• Feeds for ePonuda, ShopMania, Idealno, the Meta catalogue and Google Merchant Center
• Automatic Facebook and Instagram posts and stories, several times a day
• Meta Pixel + Conversions API and GA4, respecting cookie consent
• Brevo: contacts, orders and abandoned carts with a one-time coupon
• Profit-per-campaign reporting (POAS), not just revenue
• Popup banners, blog and SEO copy for categories and brands