Brand identity and design system
Logo, palette, typography, icons, voice & tone and applied examples. Tokens are exported to Tailwind / CSS variables for direct use in code.
A brand is not a logo. A brand is the feeling a customer has when they see your name, click your site, open your package. We build brand identities that stay consistent across every touchpoint — visual (logo, palette, typography, icons), verbal (voice & tone, how copy is written), and in the product (a design system that follows the brand). All documented and ready for the engineering and marketing teams.
What we deliver
- Discovery — brand strategy, target audience, positioning
- Logo (3–5 concepts → final version with all variants)
- Palette (primary, secondary, semantic) with contrast tests
- Typography (heading, body, mono) with a proper type scale
- Icons — custom set or styling Lucide/Phosphor to brand guidelines
- Voice & tone guide with examples
- Design tokens exported to Tailwind / CSS / Figma
When to call us
- You are launching a new brand and need a full identity from the start
- The existing brand looks inconsistent across site, social and packaging
- You are preparing a rebrand for growth or repositioning
- You need a design system that connects brand directly to code
How we work
Brand strategy and positioning (1–2 weeks) → visual exploration (mood board, concepts) → logo and palette finalization → typography and icons → applied examples (site, social, packaging) → token export.
Tech stack
- Figma
- Adobe Illustrator
- Tailwind CSS
- CSS variables
Frequently asked questions
Related services
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Wireframe → high-fidelity Figma → production design system. Components with all states, accessible contrast, responsive breakpoints and documentation for front-end.
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Pages focused on a single conversion — with A/B testing infrastructure, hero / proof / objection-handling sections and measurement from the first scroll.
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