Brand identity design
We create your logo, colors, typography and tone of voice, so your brand looks and sounds the same on your website, social media and packaging.
A logo is only the start. Customers form an impression of your company when they see your name, open your website or receive a package, and that impression should be the same every time. So alongside the logo we create colors, typography and icons, guidelines for how the company writes and speaks, and examples of how it all looks on your site, social media and packaging. Everything is documented, and colors and fonts are delivered in a form developers can use directly, so your website and app look right from the start.
What you get
- A strategy conversation: who you are speaking to and what you want to be remembered for
- Three to five logo concepts, one of which we develop into a final version with all variants
- A color palette checked for readability, plus typography for headings and body text
- Icons designed from scratch or an existing set adapted to your style
- A tone of voice guide with examples of how the company writes
- Colors, fonts and rules ready for Figma and for direct use on your website
When to call us
- You are launching a new brand and need a complete identity from the start
- Your brand looks different on your website, social media and packaging
- You are preparing a rebrand because of growth or a change of direction
- You want your website and app to follow the brand rules consistently
How we work
In the first one to two weeks we talk through strategy and positioning. Then we explore the visual direction through mood boards and first concepts, and once you choose, we finalize the logo and colors, followed by typography and icons. Finally we show everything in real examples, such as a website, a social media post and packaging, and hand over files ready to use.
Frequently asked questions
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Send a short description of your project and we'll get back to you within 24 hours to set up a call.