CRM integrations
Bidirectional sync between CRM (HubSpot, Pipedrive, Salesforce) and shop / billing / support. Lead scoring, segmentation, automated follow-up.
The CRM should know everything the shop, billing and support know about a customer — and the other way around. When it does not, sales calls a customer who just opened a complaint yesterday, or marketing sends a promo to someone who already churned. We build bidirectional syncs with proper dedup, lifecycle-stage automation and an audit log for every change.
What we deliver
- Entity mapping — contacts, companies, deals, lifecycle stages
- Bidirectional webhook sync with idempotency and conflict resolution
- Dedup and merge logic when the same customer arrives via multiple channels
- Lead scoring based on real behavior in the shop and support
- Lifecycle-stage automation — deal progression through stages
- SCIM provisioning when enterprise requires it
- Audit log for every change and compliance reporting
When to call us
- CRM data does not match reality in shop / support
- Sales does not see customer context before reaching out
- Marketing targets the wrong segments because lead scoring is broken
- You are migrating from a legacy CRM and cannot lose history
How we work
Audit of CRM and other systems → entity mapping and conflict rules → middleware development → pilot with one segment (e.g. enterprise leads) → rollout to remaining segments → final validation with sales and support.
Tech stack
- Node.js
- TypeScript
- PostgreSQL
- Redis
- HubSpot API
- Salesforce Bulk API
Frequently asked questions
Related services
API integrations
Marketplaces, couriers, accounting tools and SaaS — every one with a different API, different rules and quirks, hidden behind a single interface for your shop or ERP.
ExploreIntegrationsERP integrations
Direct sync of products, stock, orders, invoices and customers with Pantheon and other ERP systems. Real-time webhooks or batch sync.
ExploreIntegrationsAutomation pipelines
Event-driven workflows, scheduled jobs and message-queue architecture — Temporal, Airflow, RabbitMQ, Kafka. The system runs reliably while you sleep.
ExploreGot a complex software challenge?
We specialize in projects other agencies turn down. Send a brief — we reply within 24 hours.