/ marketing

Facebook and Instagram Ads

We run Facebook and Instagram campaigns with accurate order tracking, so you know what each new customer costs you.

Since Apple and browsers started limiting tracking, Facebook on its own sees only part of your orders, so campaigns learn from incomplete data. That is why we first connect your store directly to Facebook, so it receives every order from your server and not only from the browser. Once the numbers are right, we target people who resemble your existing customers and keep comparing different images, videos and messages, keeping whatever sells.

What you get

  • Orders sent from your store straight to Facebook (Conversions API), so tracking stays accurate even when the browser blocks it
  • Facebook Pixel set up so the same order is never counted twice
  • Targeting based on your own data: existing customers, subscribers and people who resemble them
  • Ads generated automatically from your Shopware or Shopify catalog and shown to people who already viewed those products
  • Ongoing comparison of several ad versions with different images, videos and messages
  • A monthly report with cost per customer, average customer value and revenue per campaign

When to call us

  • Your Facebook ad spend keeps rising but orders do not
  • Facebook reports a different number of orders than you see in your store
  • You want catalog ads but your product catalog is not connected properly
  • You have a product with a story that is best told on video

How we work

We start by reviewing your current campaigns and how orders are being tracked. Then we connect your store directly to Facebook, restructure the campaigns and prepare three to five ad versions. The first round of comparison runs for four weeks, and after that we review results every month and change whatever is not bringing customers.

Frequently asked questions

Yes, if you sell online seriously. Without it Facebook misses a large share of your orders, especially from iPhones, so campaigns learn from incomplete data and spend more than they should.

Tell us what you need

Send a short description of your project and we'll get back to you within 24 hours to set up a call.

Facebook and Instagram Ads: campaigns that drive sales