Facebook and Instagram Ads
Conversion campaigns with Pixel + Conversions API setup, custom and lookalike audiences, dynamic product ads, creative variations tested per cohort.
The Meta platform has changed — the iOS 14 update and later privacy rules have dropped the accuracy of pixel-only data dramatically. Relying on Pixel alone is no longer enough. We set up the Conversions API (server-side) as the primary signal, use real custom audiences (not just "interest targeting"), and test creatives against well-defined cohorts — not on instinct.
What we deliver
- Conversions API (server-side) setup for accurate tracking
- Pixel + browser events with proper deduplication
- Custom audiences from your CRM (customers, subscribers, churn)
- Lookalike audiences from real seed populations
- Dynamic Product Ads from Shopware/Shopify catalogs
- Creative testing — 3+ variations per angle, cohort analysis
- Monthly report with CAC, LTV and ROAS per campaign
When to call us
- Meta spend rises but orders do not follow
- Pixel shows numbers that do not match the shop (significant iOS gap)
- You need Dynamic Product Ads but the catalog is not set up correctly
- You have a product with real brand story that needs video creative
How we work
Audit of the current setup → CAPI implementation (server-side events) → campaign restructure → creative sprint (3–5 variations) → 4-week test cycle → monthly analysis and optimization.
Tech stack
- Meta Ads Manager
- Conversions API
- GTM
- GA4
- Looker Studio
Frequently asked questions
Related services
Google Ads
Structured Search campaigns with SKAG or theme-based ad-group strategy, Shopping and Performance Max for e-commerce, remarketing and YouTube for awareness.
ExploreMarketingConversion tracking
GA4, GTM (web + server-side), Conversions API, enhanced conversions — attribution from first touch to order, with Looker Studio dashboards.
ExploreMarketingMarketing automation
Email (Klaviyo, Brevo, ActiveCampaign), retargeting and CDP setup. Welcome, cart abandonment, post-purchase and win-back campaigns segmented on behavior.
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