Email and marketing automation
Email (Klaviyo, Brevo, ActiveCampaign), retargeting and CDP setup. Welcome, cart abandonment, post-purchase and win-back campaigns segmented on behavior.
Email and marketing automation are the most profitable channels in e-commerce — 40:1 ROI is not unusual. But only when set up properly: real segmentation, the right triggers, copy that matches the customer's stage. We build automation flows that take work off the marketing team — customers get the right email at the right time, no "newsletter every Monday" approach.
What we deliver
- Welcome series (3–5 emails) for new subscribers
- Cart abandonment flow with the right timing and incentive logic
- Post-purchase series — review request, cross-sell, education
- Win-back for customers who have stopped buying
- Browse abandonment — retargeting browsers who did not buy
- Behavior-based segmentation (RFM, lifetime value, interest category)
- Shopware/Shopify catalog integration for personalization
When to call us
- You have an email list but only use it for "Monday newsletter"
- Cart abandonment is one generic email with no contextual logic
- The CRM has data not connected to the email tool
- Marketing spends hours manually sending targeted campaigns
How we work
Audit of the current email setup → segment and flow architecture → first 3 flows live (welcome, cart, post-purchase) → continuous subject-line and creative testing → expansion to advanced flows (win-back, predictive).
Tech stack
- Klaviyo
- Brevo
- ActiveCampaign
- Mailchimp
- Segment
- RudderStack
Frequently asked questions
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