GDPR and tracking — how do they fit together?

Consent Mode v2 (Google), a proper cookie banner with categories, Conversions API with hashed PII (only for customers who consented). Server-side does not change GDPR obligations, it just improves accuracy within them.

Can I set this up myself?

You can if you have a strong technical marketer with GTM experience. Most companies do not, and a bad setup costs more than a professional one.

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Conversion tracking and attribution

GA4, GTM (web + server-side), Conversions API, enhanced conversions — attribution from first touch to order, with Looker Studio dashboards.

Without accurate tracking, marketing decisions are guesswork. Apple ITP, ad blockers and privacy regulations have drastically lowered the accuracy of client-side measurement. Server-side tracking is no longer a nice-to-have — it is a necessity. We set up the full stack — GA4, GTM web and server-side, Conversions API for Meta and Google, enhanced conversions — and build dashboards your team can read without an analyst in between.

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What we deliver

GA4 setup with the right event model (purchase, add_to_cart, sign_up)
GTM web container with proper trigger logic
GTM server-side container (sGTM) on a custom domain
Conversions API — Meta, Google, TikTok
Enhanced conversions with hashed PII
Cross-domain tracking where it makes sense (multi-store, partner sites)
Looker Studio dashboard with stakeholder-friendly metrics

When to call us

GA4 and Meta show completely different numbers and nobody knows which to trust
iOS users look like they do not exist (Pixel cannot see them)
The current setup was inherited from UA and nobody knows where the gaps are
You are preparing Black Friday and need accurate measurement before campaigns

How we work

Audit of the current setup → tracking architecture (event model, server-side options) → implementation in 2–4 weeks → validation with before/after metrics → handover to your team with documentation.

Tech stack

GA4
GTM
GTM Server-Side
Looker Studio
BigQuery
Conversions API

Frequently asked questions

Stape.io entry tier: EUR 30–50 / month. Self-hosted on Google Cloud: EUR 20–60 / month for mid volume. Drastically cheaper than the attribution signal you would otherwise lose.

Related services

Marketing

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