Conversion tracking: which campaign drives sales
We set up tracking so that for every order or inquiry you know where it came from and what it cost you.
Without accurate tracking, budget decisions are guesswork. Ad blockers, iPhone restrictions and privacy rules now hide a large part of what happens on your site, so GA4, Google Ads and Facebook often show different numbers. We set up tracking so order data comes straight from your server, not only from the browser, and build a report where your team can see what each campaign brings in without needing an analyst.
What you get
- GA4 set up to record what matters to you: orders, add to cart, inquiries and sign-ups
- A clean Google Tag Manager setup, so new tracking can be added without touching the site code
- Order data sent from your server, independent of ad blockers and browser settings
- Direct connections to Google Ads, Facebook and TikTok, so the ad platforms see every sale
- Tracking customers across several of your sites or stores, where that makes sense
- A Looker Studio report with numbers people outside marketing can understand
When to call us
- GA4 and Facebook show completely different numbers and nobody knows which to trust
- Customers on iPhones seem not to exist in your reports
- Your tracking was carried over from the old Google Analytics and nobody knows where the gaps are
- You are getting ready for Black Friday and want accurate numbers before campaigns start
How we work
First we review how things are measured today and where data is being lost. Then we agree with you on exactly what to track and set it up, which usually takes two to four weeks. Finally we compare the numbers before and after the changes and hand everything over to your team, along with documentation.
Frequently asked questions
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Learn moreTell us what you need
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