Performance Max is a black box — how do we know what works?

We run experiments (PMax with and without specific asset groups), watch asset reporting, use custom audiences as signals and test at the campaign level, not the ad set. The black box gets clearer if you feed it the right signals.

How long does Google Ads need to "find momentum"?

Smart bidding strategies learn over 2–4 weeks with stable data. We avoid radical changes in the first month — we give Google time to collect data, then optimize aggressively.

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Google Ads campaign management

Structured Search campaigns with SKAG or theme-based ad-group strategy, Shopping and Performance Max for e-commerce, remarketing and YouTube for awareness.

Google Ads has two phases: setup that saves money (negative keywords, structure, quality score) and optimization that brings orders (creative quality, landing pages, attribution). We cover both — we set the account up per Google's recommendations for your profile, write creative variations and test continuously, with monthly reports that tell you what to change next month.

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What we deliver

Audit of the existing account (if any) — where money is spent with no result
Restructure or fresh setup using SKAG / theme-based ad-group patterns
5–10 creative variations per ad group with continuous testing
Negative keywords — starting list plus monthly maintenance
Shopping feed optimization (Google Merchant Center, GTIN, brand)
Performance Max with custom asset groups and the right signals
Monthly report with recommendations for next cycle

When to call us

You spend EUR 1,000+ per month on Google Ads with inconsistent results
You need a professional setup before scaling the budget
Competition is rising and you need a team tracking trends daily
You have a Shopify / Shopware catalog that is not in Google Merchant

How we work

Audit and discovery (1 week) → restructure or fresh setup → 4-week learning period → optimization based on collected data → monthly testing and reporting cycle.

Tech stack

Google Ads
Google Merchant Center
GA4
Looker Studio
GTM

Frequently asked questions

Realistic minimum: EUR 1,000 / month for Search, EUR 2,000 for Shopping/PMax. Below that, Google does not have enough data to optimize and you cannot run enough tests.

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